Cagliari, 22 March 2017 – The anxious wait for the news leaked by Tirrenia a few days ago is over. DC Super Heroes take-over the Palumbo shipyards in Messina as work has begun to decorate the sides of themed Tirrenia ships. The Sharden is the first of Tirrenia’s ships to put on a “new look:” that of the iconic DC Super HeroBatman! The new DC Themed ships arise from a partnership between Onorato Armatori Group and Warner Bros. Consumer Products on behalf of DC Entertainment.
Each side of the Sharden will have different images. One side of the ship will display the Dynamic Duo, Batman and Robin. The other side, will feature Batman with his famous archenemy The Joker.
These images will make the ships in the fleet have a fresh look, be more attractive and suitable for families with children as well as, other customers travelling with Tirrenia in Sardinia and Sicily for holidays or work.
The operation of decorating the ships in the fleet with the DC Super Heroes will be launched to give further vitality to the process of the renewal of the company. The sides of the Sharden are only the beginning of the redesigning of the image of Tirrenia’s ships and will give them a unique style that will bring new energy to the Onorato Armatori Group shipping line.
After the refresh of the Sharden, in April 2017 it will be the turn of the Nuraghes. In 2018 changing looks will be the Janas, Bithia and Athara, and the following year Vincenzo Florio and Raffaele Rubattino. As part of the refresh, the DC Super Heroes images will also be decorating the walkways and lounge areas on the ships, for the enjoyment of young passengers and their families.
"For Tirrenia this is the beginning of a new era - says Massimo Mura, Managing Director of the company - and it confirms the desire of the Onorato Armatori Group to continue the process of renewal of the fleet and of company organisation of Tirrenia, thus consolidating our leadership in maritime transport in the Mediterranean”.
In accordance with Article 13 of Regulation (EU) 2016/679 (hereinafter also referred to as "GDPR" or the "Regulation"), we inform you that your personal data voluntarily provided by you (hereafter also "Data") is subject to the Compagnia Italiana di Navigazione SpA (C.I.N.) as Data Controller (hereafter referred to as "Responsible Person") in order to carry out marketing activities for you with your explicit consent, to submit advantageous offers to you and / or to send you satisfaction surveys for our services. The legal basis of the processing concerned is your explicit consent in accordance with Article 6 paragraph 1 letter a) GDPR.
Please note that at any time you have the opportunity to withdraw your consent to this activity by clicking on the link in each email message or by contacting the person in charge directly. Providing data for marketing activities or giving your explicit consent is voluntary and optional. Your data retention dates for marketing activities will be retained for as long as there is an interest in that purpose or until they revoke any consent that may have been given. Your data may be shared with service providers to whom our company applies for the proper fulfillment of marketing purposes; your data will be processed by authorized personnel in accordance with Article 29 of the GDPR. The service providers to whom we entrust the processing of your data have previously been formalized by the person responsible in accordance with Art. 28 GDPR. You have the right to obtain from the Data Controller access to your personal data in the foreseen cases, to require their rectification or deletion or the restriction of the processing of such data or to oppose the processing and you have the right to data portability (Article 15 et seq. of the Regulation). You can exercise these rights by sending an e-mail to firstname.lastname@example.org
We remind you that you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your data violates the GDPR (Article 77 of the Regulation) or to appeal to the competent courts (Article 79 of the Regulation ). Finally, we inform you that our company has appointed a Data Protection Officer, who can be reached at the following e-mail address: email@example.com